Updated: 18th March 2018

Im The Dancing Coney Island Hot Dog For Fun Not So Much For Profit

Ahead of the Super Bowl of competitive eating, the foremost mascot for face-stuffers offers a behind-the scenes look at the dog-downers. And you thought the eaters felt uncomfortable. “>

When thoughts turn to New Yorks Coney Island on the anniversary of our nations birth, the mind usually veers toward tank-topped Cyclone seekers, sideshow sword-swallowers (do they have a union?), and the curious creatures known as competitive eaters, who ingest inhuman amounts of cheap animal parts stuffed within pig intestine casings, in between gluten un-free bread rolls while wide-eyed crowds do their best to retain their lunches.

But as July 4th feats of heroism goalien invader- asskickery notwithstandingspare a thought for The Frankster. For over a decade, the contests official mascot has been cooling down un-chill children, enduring drunken hecklers and inhaling smells (both inside and outside the costume) that no unpaid volunteer should have to endureall while dancing his buns off in stifling summer heat.

And for most of the past 15 years of Franks existence this he has been played by a she.

Indeed the role of sweat-soused sausage is brought to you by Julie Rosenberg, a normally shy 50-year-old social worker at New York Citys Department of Aging.

In an interview last week, Rosenberg said the crowd work during this event is a good release from her day job aiding seniors in housing court to hold on to affordable apartments. Yet her 14-year-old daughter and 9-year-old sons opinion of their moms secret identity has gone from being totally impressed to now being totally mortified.

Its embarrassment mixed with shame, Rosenberg admitted. I invited my daughter to come with her friends last year and yeah she declined.

The artist remains modestly unaware of her own gifts.

Many people dont realize this consciously, but what they recognize as The Frankster is actually Julies portrayal of The Frankster, said the contests straw-hatted impresario, George Shea. In much the same way that people think of ketchup as delivered by the Heinz brand, they think of The Frankster as the Rosenberg Frankster.

While everyone wishes they were an Oscar Meyer Weiner, a desire to become the worlds foremost mascot of masticating is an acquired taste

The Gig

When it comes to the upcoming 100th anniversary of Nathans Famous Hot Dog Eating Contest, its (kind of) important to remember there hasnt been this type of intentional intestinal distress since the days of Roman vomitoriums. But while the Takeru Kobayshis  and Joey Chestnuts of the world are breaking their buns in two and dipping them in liquid (for easier swallowin) at upward of 60-plus plump ones a sitting, our heroine is undergoing her own physical ordeal.

Rosenbergs inaugural run can be summed up thusly: Ask and ye shall aggrieve.

I bumped into George Shea at a bar with my then-husband and inquired as to how one becomes the Frankster, Rosenberg said. He basically said, Do YOU want to do it?and that was it.

Added Shea: I never doubted Julies ability or commitment because when someone asks to be TheFranksteryou know that they will likely be a greatFranskterno one asks to be that and then delivers a half-hearted performance.

The Talent

Get The Beast In Your Inbox!
By clicking "Subscribe," you agree to have read the TermsofUse and PrivacyPolicy
Thank You!
You are now subscribed to the Daily Digest and Cheat Sheet. We will not share your email with anyone for any reason

My downtime is when the eaters do their thing, Rosenberg said of the, uh athletes? Basically I make sure Im not bothering them while obviously making sure Im still in full view of the cameras.

And while she fights for attention alongside the spectacles cheerleaders (aka The Bunettes), she respects their role.

Were drawing two different crowds, Rosenberg said. Theyre the glitz and glamourIm there for the kids.

The glitz and glamour gals acknowledge her effort.

Like us, the Frankster has to dance and rile up the crowd, but unlike us, she does it in a sweltering hot disguise and misses out on the fame and glory of seeing her mug splashed across ESPN, said former Bunette and now-freelance writer Laura Leu. On the upside, her costume provides a layer of protection from being covered in half-masticated slobbery hot dogs.

Rosenberg maintains that she can barely watch the actual contest because a) shes a hot dog witnessing the violent deaths of her already-boiled brethren and b) she knows her size 15 shoes are constantly sopping up the regurgitated sausage that doesnt get consumed.

Leu, who has been both an enabler AND a competitive eater, empathizes with Rosenbergs plight.

Becoming a contestant was not quite as much fun because of the disgustingness of it all, she said of her one foray onto center stage.

I love a hot dog as much as the next guy, but not when theyre cold, dunked in Crystal Light, and eaten at record speeds.

Said Shea of the various egos involved in his execution of the event: There has been some diva-like behavior by one former eater, including a demand for specialty luxury transport and other accommodations that one would more likely expect from KimKardashian,or another cultural giant.

The Wardrobe

This dogs duds consist of 40 pounds worth of foam tubing, nylon gloves/leggings, and that super large footwear. There are actually two costumes: one thats roughly 6-foot-3 in length and another, a LeBron-sized 7-foot-1 edificethe latter of which Julie wore while giving a nice, juxtapositioned hug to a visiting, 5-foot-7 Mayor Bloomberg some years back.

And much like Ralphies brothers winter wear in A Christmas Story, one needs help getting the costume on and off.

Also like Ralphies brother

If I fall, lamented Julie, I just lay there until somebody pulls me up.

The Repertoire

Most people think theres a man in the costume, and treat me as such, Rosenberg admitted. And I learned early on to stop smiling for photos because, well, nobody can see me doing it anyway.

Rosenbergs routine consists of a lot of dancing, mostly by way of arm-waving, (her hips are fully hidden within the foam frankfurter) along with various sight gags with whatever prop is available.

Ill put my hands on a cop car and have the officer frisk me. And its always funny when somebody spots me looking at them from the stage, Im pretty sure its how a Stones fan feels when they catch Mick Jagger looking at them during a concert.

And future Frankster applicants neednt worry about pee breaks.

You dont go to the bathroom for the whole day, due to how much body fluid you lose via sweatingand you get bruises from the bun weighing down on your arms as you wave to the crowd.

The Odor

On different years, my costume has had different smells, Rosenberg sighed. They claim its launderedbut I would say its a combination of a locker room mixed with old sausage, from being too close to competitive eating refuse of the past.

Rosenberg recommends wearing workout gear underneath the outfit so as to properly absorb what she describes as a just-got-out-of-the-shower amount of postgame perspiration.

Shea told The Daily Beast that hes looking into alleviating the air issues for this years tourney kind of sort of not really.

The Franskter outfit will this year feature a small, custom-designed air-conditioning unit to bring the internal temperature of the suit down to 68 degrees Fahrenheitif we are unable to find the funding, or engineers, necessary to implement this improvement then we will do nothing.

In the beginning there was a small crowd, no national coverage, and the winners were gulping 20 dogs, tops, Rosenberg smiled. Now its thousands of people, the athletes are downing more than twice that amount and Id like to think that in some small way I was a part of this success.

Read more: http://www.thedailybeast.com/articles/2016/07/02/i-m-the-dancing-coney-island-hot-dog-for-fun-not-so-much-for-profit.html